Are your production personnel, managers and executives inhibited by a lack of real-time, actionable intelligence? Attend this live webcast to learn how a leader in the process industry is becoming adaptive by creating real-time visibility into performance deviations across the plant and the enterprise. This webcast will also present findings from AMR Research's recent global survey on the business and strategy challenges that are driving new and significant IT investments in Manufacturing Operations. Key highlights include:

• Challenges faced by manufacturers as a consequence of the lack of interoperability among their plant-to-enterprise business processes -- and their performance implications
• How the hierarchy of metrics from the Enterprise and the Plant Floor can be leveraged to drive superior performance management by exception
• How Celanese, a leading chemicals manufacturer, is enabling a demand-driven and metrics-based performance management system across its global manufacturing operations, aligned with its corporate objectives
• Key capabilities of the SAP, Factory Logic and Apriso Manufacturing solutions and their benefits for real-world manufacturers

You can also still register to view Part 1 of this Adaptive Manufacturing Webcast Series--Driving superior performance from people, processes, assets and plants -- to learn more on why becoming adaptive is mission critical to your competitiveness as a manufacturer

Moderator

David R. Brousell Editor-in-Chief, Managing Automation David R. Brousell has been Editor-in-Chief of Managing Automation since 1998. Brousell started his career in technology journalism in 1978 at Electronic News. In 1985, he joined Datamation Magazine, and was named Editor-in-Chief in 1991. Brousell has covered numerous industry developments, technology shifts and major product introductions, including the mainframe era and the development of relational databases; the rise of the minicomputer; the advent of personal computing, client-server computing and the evolution of enterprise applications, and the dawn of the Internet and the worldwide web. Along the way, he has interviewed such notables as ENIAC inventor J. Presper Eckert, IBM's Thomas J. Watson Jr., Microsoft's Bill Gates, Oracle's Larry Ellison, Cincom's Tom Nies, Lotus's Mitchell Kapor, Netscape's James Barksdale, and Intel's Andrew Grove. Brousell has received numerous journalism awards, including two consecutive Jesse H. Neal Editorial Achievement Awards, the highest award for business journalism in the U.S. Under his leadership at MA, the magazine has been cited 9 times for editorial achievement.

Panelists

Colin Masson Worldwide Director, Cross-Industry Solutions Management, Microsoft Corporation Colin Masson is responsible for the development and implementation of Microsoft’s cross-industry solution areas across Microsoft business groups and industry units, as well as Microsoft’s worldwide enterprise partner ecosystem. Prior to joining Microsoft, Colin was research director in AMR Research’s value chain strategies service, advising customers on manufacturing and supply chain best practices and on designing software architectures that support demand-driven supply networks and demand-driven manufacturing. During his tenure at AMR Research, Colin was responsible for launching ‘Manufacturing 2.0’. Colin’s areas of expertise include Enterprise SOA, Manufacturing SOA, Business Process Management, Enterprise Manufacturing Intelligence, EPM, ERP, SCM, MES, and Process Manufacturing for small, medium and large enterprises. Andy Dé Sr. Dir of Application Solutions Management, SAP Andy Dé (www.andyde.com) is Senior Director of Applications Solutions Management (ASM) for SAP's Manufacturing Solution, and is based in Dallas, TX. In this role, Andy is globally resposible for solution strategy, vision, packaging, field enablement, messaging and positioning, market awareness and demand generation for the SAP Manufacturing solution. He has over six years of manufacturing operations management experience in discrete manufacturing, and over 10 years of technology solutions marketing and management experience. Dé holds a bachelor's degree in mechanical engineering from the University of Bombay, India, and a master's degree in materials science and engineering from the University of Florida. He has an International MBA (I-MBA) from the TelAviv International School of Management (TISOM), Israel and a MBA in Business Strategy and Marketing from the Richard Ivey School of Business at the University of Western Ontario in Canada. He has lived, worked, studied or trained in the US, Canada, India, Israel, France, Germany and Italy, and is proficient in five languages including English and French. Brenda Hightower Manufacturing Digitization Team Manager, Celanese Corporation Brenda Hightower is a Manufacturing Digitization Team Manager in the Corporate IT Shared Systems Organization in Celanese Corporation. In this role, Brenda is responsible for the IT enabled performance improvement and Operational Excellence initiatives pertaining to manufacturing. Brenda has oversight for projects to rapidly install Manufacturing Execution Systems infrastructure and applications globally across Celanese Corporation, automating information transfer between systems to streamline work processes, as well as the delivery of role-based, real-time performance information to employees across the enterprise and the plant floor. Brenda has a BS in Mechanical Engineering and a MBA from Texas A&M University. She is a certified Six Sigma Green Belt and a PMI Project Management Professional, and has worked with Celanese Corporation for over 25 years.