|
Posted on Monday, January, 5, 2009, 4:59PM Implementing customer relationship management (CRM) can be a precarious undertaking. It is filled with uncertainty and change. Hidden obstacles lurk around every corner. Implementing CRM isn’t just a job—it’s an adventure! And we haven’t even started talking about software yet.
Because implementing CRM is an adventure, we cannot give you step-bystep instructions like you might use to put together a “some assembly required” birthday present on the night before your child’s birthday. The key elements to CRM implementation success include both principles and tactics—but there is no one right way.
Since you are reading this document, we will assume you have some familiarity with CRM in general. If you have been following the CRM technology market for any period of time, you may have heard the ongoing discussion about CRM implementation failures. This issue has been mused upon and shouted with alarm at various points in recent history. In spite of the warnings and analyst statistics, in general, most organizations agree that customer satisfaction (one measure of CRM success) improves when CRM is implemented.
This document is designed to give you a better chance of successfully implementing CRM software solutions. In the end, CRM is not just about technology; it is about people and processes—supported by technology. While this document is about implementing technology, we will be discussing important prerequisites to finding and installing CRM technology. Those prerequisites will focus on people and processes.
Our focus will be on implementing CRM software in small to medium sized organizations. As a long time leading provider of enterprise applications focused on small to medium sized businesses, Epicor is cognizant of the fact that you do not have a large IT staff or a huge implementation budget to dedicate to your CRM project. You need an implementation methodology that you can accomplish with the resources you already have in place.
More resources from Epicor.
(Epicor Software Corp.) 5 Ways ERP can help you implement Lean
White Papers :: Lean principles deliver what companies need in today's highly competitive world: shorter lead times, improved quality, reduced cost, increased profit, improved productivity, and better customer service. Companies must take a hard look at practices to identify those that do not add value in the continuous pursuit of waste elimination.
|