Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales

Posted on Thursday, August 31, 2006 1:46:27

A new set of business practices are slowly but steadily starting to creep into the way companies sell thier wares to customers. This new trend is being called "Sales 2.0" since many of the tools and methods that are fueling Sales 2.0 trends have their roots in the Web 2.0 movement. This white paper explains the Web 2.0 and Sales 2.0 phenomena and how some businesses are harnessing it to better understand and connect with thier customers.

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