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Posted on Friday, August, 1, 2008, 12:00AM Most consumer-goods sales forces are overwhelmed trying to create and maintain accurate and up-to-date account forecasts. Using Oracle® Demantra Predictive Trade Planning and Oracle® Trade Promotion Optimization, employees in your sales, marketing, finance, and supply chain organization can leverage powerful forecast analytics and enterprise collaboration capabilities and share a common understanding of demand and the impact of promotions.
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