The biggest container shipper on the trans-Atlantic struggled to accurately forecast customer demand and maintain customer service levels. "Demand Solutions seamlessly integrated with our SAP systems and the planning systems at the brewery without dictating rigorous, pre-defined steps like we experienced with our application of SAP APO DP," said the senior director of supply chain management. The company based its software choice on Demand Solutions ease of working with any ERP system its ease of use, powerful functionality, quick implementation and local support.
As with most consumer packaged goods companies, forecasting demand for a new product is always challenging. "Demand Solutions simplified the new product launch process for us. The tool makes it very easy to review the numbers and change the forecasts, which we do frequently during a launch."
Read this case study to learn:
- How Demand Solutions contributed to the successful launch of Heineken’s two new products in 2008
- Advice from a world-class beer distributor on best practices for sales forecasting
- The risks associated with spreadsheet planning and how to overcome them