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Fighting High Tech Counterfeiting with High Tech Solutions

Posted on Tuesday, April, 1, 2008, 9:19PM

Any company that manufactures or consumes electronic components in their products has always had to deal with a volatile marketplace. But now globalization and outsourcing are making the situation significantly more challenging. In particular, companies are struggling with how to protect their intellectual property in a rogue world—especially when outsourcing to low cost regions. Facing the possibility of losing more than $100 billion in revenue each year, global High Tech companies need a multi-front offense to combat counterfeiting and supply-chain risk management software solutions promises to be a key factor in that strategy. This white paper outlines the issues, gives high tech companies a more accurate idea of the potential losses they may be experiencing due to counterfeits and gray market sales, and most importantly, presents today’s most advanced solutions for finding and shutting down these unauthorized sales. The up-and-coming technology is based on the collection and organization of unstructured data. New Momentum, www.newmo.com has emerged as the first company to introduce these solutions to the High Tech market.

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