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Posted on Wednesday, August, 13, 2008, 9:49AM Without a doubt, great customer service can drive marketplace success. This growing realization among corporations has profoundly changed the role of service delivery. No longer viewed simplistically as cost centers and a necessary evil, service organizations are active drivers of company profits, customer loyalty, and brand promise.
As their importance and ability to influence company success grow, these organizations face a daunting array of internal and external challenges. Their charter mirrors the company mission: Drive down costs. Deliver better service. Create more profitable service products. Beat back the competitors.
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