The RFID market has taken its licks over the past few years for a certain lack of focus, as tag vendors and application developers chart new terrain in various markets outside manufacturing, and the various pieces of the deployment puzzle — tags, readers, applications, and data acquisition platforms — have remained a mostly à la carte menu of options.
Reva Systems is looking to change that, and its new CEO says partnerships are one key step along that journey. And $5 million in fresh financing won’t hurt.
Bruce Berger took the reins at Reva in April, backed by the company’s venture investors, a roster that includes Charles River Ventures, North Bridge Venture Partners, Cisco, and SAP Ventures. Berger said his relationship with Ashley Stephenson, who founded Reva and whom Berger replaced as CEO, is strong, and that Berger was installed in the corner office to “make sure Reva is heading in the right direction.”
That direction is multi-pronged, he said. Reva wants to elevate the status of its Tag Acquisition Processor (TAP) technology from RFID data collection to RFID application platform. Berger also wants to work internally and with partners to develop discrete applications for the healthcare and retail markets, and expand TAP’s core capabilities as a computing platform. The infusion of capital that accompanied Berger’s appointment will help fund these goals, as well as expand Reva’s market presence through integrators and resellers.