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Trying to Make Better Use of All that Data

Posted on Sunday, May 13, 2007 3:00:00 AM       Sign Up to receive Daily News Alerts in your E-mail Inbox                            Digg This Article   Add to Delicious

Abstract:Performance data -- gleaned from such techniques as quantitative and statistical analysis and predictive modeling -- can be used as a competitive weapon in manufacturing's increasingly cutthroat atmosphere of cost constraints and narrow margins.
Keywords:BI, business intelligence, analytics, SAS, SAS Global Forum, performance data, performance management, predictive intelligence, warranty management, post-sale service, data optimization, operational data
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Authors Thomas Davenport and Jeanne Harris contend in their new book, Competing on Analytics: The New Science of Winning, that companies that don't use their stores of data to develop competitive strategies are missing a mammoth opportunity. Business intelligence (BI) and analytical software and service provider SAS used its recent executive conference to expound upon this notion.

The conference, held in tandem with the company's annual user group meeting in April in Orlando, FL, focused on performance management, a term that sums up SAS's encompassing view of BI technologies. SAS's view is that performance data -- gleaned from such techniques as quantitative and statistical analysis and predictive modeling -- can be used as a competitive weapon in manufacturing's increasingly cutthroat atmosphere of cost constraints and narrow margins.

Executives gathered at the conference to hear both what SAS had to say about data, analytics, and BI applications, and from fellow managers about how their companies are using such technologies to augment their competitive strategies and to optimize their resource allocation.

John Kerr, general manager of quality and operational excellence at appliance giant Whirlpool, whose company uses SAS products to help mitigate costs associated with warranty claims, described in an interview with Managing Automation during the conference an intricate matrix of factors that Whirlpool must juggle,

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