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by Chris Chiappinelli, MA Editorial Staff Posted on Monday, January 30, 2006 5:40:00 PM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | Startup in demand-planning aligns with Internet data security vendor to securely deliver point-of-sale and RFID-enabled information to manufacturers. |
TrueDemand Software Inc., a relative newcomer in the supply-chain management field, has tapped VeriSign Inc. to provide RFID and point-of-sale data that will provide historical insights to help guide its suite of demand-forecasting applications. The main tenet behind TrueDemand's supply-chain software is that manufacturers who adjust inventory levels based on point-of-sale (POS) data do so too late in the game. The company believes that forecast planning is the answer -- accommodating demand before it even exists. TrueDemand's software suite seeks to divine the vicissitudes of customer demand through the use of algorithms and formulas, analyzing data patterns that remain hidden to the human eye. Through technology developed by an accomplished scientific team, TrueDemand's software extracts the main elements from a partial set of event data and, according to the Los Gatos, CA company, uses that to improve on a manufacturer's sales forecast. [Click to continue] |
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