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by Stephanie Neil, MA Editorial Staff Posted on Tuesday, May 27, 2008 4:15:08 PM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | The upstart purveyor of software for measuring key performance indicators signs on with Bridge Incubation Group to broaden its EMEA footprint. |
| Keywords: | Key performance indicators, KPIs |
In a bid to expand its fledgling operational intelligence software business, Transpara Corp. has announced plans to increase its worldwide presence through a partnership with Bridge Incubation Group, which acts as a sales and marketing arm for companies branching into new geographic markets.
The alliance will bring Transpara’s flagship Visual KPI software to markets in Europe, the Middle East, and Africa (EMEA) via Bridge Incubation Group’s localized market strategies and sales channel management.
“It turns out that selling in the U.S. is one thing, and selling in other countries is a completely different animal,” said Michael Saucier, founder and CEO of Transpara, in an interview. “It really takes more of a localized perspective to get into the heads of the buyers, especially at the executive level, in order to understand what their motives are.”
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