In a bid to expand its fledgling operational intelligence software business, Transpara Corp. has announced plans to increase its worldwide presence through a partnership with Bridge Incubation Group, which acts as a sales and marketing arm for companies branching into new geographic markets.
The alliance will bring Transpara’s flagship Visual KPI software to markets in Europe, the Middle East, and Africa (EMEA) via Bridge Incubation Group’s localized market strategies and sales channel management.
“It turns out that selling in the U.S. is one thing, and selling in other countries is a completely different animal,” said Michael Saucier, founder and CEO of Transpara, in an interview. “It really takes more of a localized perspective to get into the heads of the buyers, especially at the executive level, in order to understand what their motives are.”
Yet, even as it builds out its geographic footprint, Transpara needs to focus on its core competency as a software company, he said. “For us, it represents the best possible strategy to seek out partners in other regions, especially in EMEA,” Saucier told Managing Automation.