|
by Stephanie Neil, MA Editorial Staff Posted on Sunday, May 25, 2008 3:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | RIM and SAP partner to integrate SAP's CRM application onto the BlackBerry, the first step toward porting the entire SAP business suite onto the smart phone. |
| Keywords: | mobile CRM, mobile enterprise |
The BlackBerry smart phone is no longer just a mobile e-mail machine. It is on its way to becoming a full-fledged productivity tool that allows anytime access to enterprise applications.
A partnership between BlackBerry maker Research In Motion (RIM) and SAP has resulted in the integration of SAP's customer relationship management (CRM) application onto the BlackBerry device. More important, the mobile CRM application is only the first step in porting the entire SAP business suite onto the BlackBerry - which will occur within months, not years, SAP said.
The duo began working together in 2004, delivering at that time the ability for mobile workers to access SAP CRM using the BlackBerry device as a browser. The recent announcement, which enables the BlackBerry to natively support SAP CRM, changes the dynamic of the data from passive to proactive. Whereas, before, users would log in to get updates and then synchronize files when back at the desktop, now CRM comes to them.
[Click to continue] |
|
|
|
|