Symphony Metreo, Inc. this week updated its pricing intelligence application with an eye toward extending the product’s usability to a wider cast of stakeholders across the enterprise.
Vision 3.2 includes a customizable dashboard and deeper data analysis capabilities, which, Symphony said, increase a company’s visibility into its pricing processes, and decision-making. The changes are aimed at bringing pricing intelligence to multiple functions, including business analysts, product managers, sales executives, and the supply chain planners – users who regard pricing from different perspectives.
“Business functions are cross-functional, not departmental. What we’re doing is cross-functional,” Bennett Indart, vice president of marketing and business development, told Managing Automation in an interview. “With Vision, we can help companies bridge the gap across functions and get them to collaborate more.”
According to Symphony Metreo, Vision 3.2 improves visibility across product categories, regions, and salespeople, using deep root cause analysis to understand the effect of variances on future planning. The customizable dashboards let users access pricing data in whatever format they prefer. In-depth analysis summaries and charting options help users understand who the customer is, what products the customer is buying, and how to control product and price variances. The application is not pegged to any particular industry or product type and is configured based on how a company prices its products, such as list, discounting, and rebates.