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by Chris Chiappinelli, MA Editorial Staff Posted on Sunday, June 29, 2008 1:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | With transportation costs scaling new heights, it's tempting for manufacturers to look at distribution and logistics simply as cost centers to be managed - but the best of the best take a very different view. |
| Keywords: | demand driven supply network, demand-driven supply network, supply network planning |
Time was, a company's supply chain was something of a vestigial tail: an entity without any differentiating benefit to its owner, but one to be endured nonetheless. Today, with transportation costs scaling new heights, it's tempting for manufacturers to look at distribution and logistics simply as cost centers to be managed. But the best of the best take a very different view, according to AMR Research.
The analyst firm recently published its "Supply Chain Top 25 for 2008" report, a collaborative effort by analysts Tony Friscia, Kevin O'Marah, Debra Hofman, and Joe Souza.
In the top slot for 2008 is Apple Computer, courtesy of innovative product designs, "transcendent software interfaces," and innovative delivery methods, AMR said.
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