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Study: More Work Needed to Lure Next-Gen Talent

Posted on Sunday, August 26, 2007 1:00:00 AM       Sign Up to receive Daily News Alerts in your E-mail Inbox                            Digg This Article   Add to Delicious

Abstract:Generation Y will represent 50% of the workforce by the year 2025, yet it's doubtful they will want to work in a factory, unless something is done to change its image as a dark, dirty, and dangerous place.
Keywords:Deloitte Manufacturing Industry, Generation Y, workforce management, workforce diversity
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Manufacturing is losing its appeal when it comes to the next-generation talent pool. This group, loosely defined as being born between 1982 and 1993, will represent 50% of the workforce by the year 2025, yet it's doubtful they will want to work in a factory, unless something is done to change its image as a dark, dirty, and dangerous place.

Based on a recent report by Deloitte Consulting LLP's Manufacturing Industry group, these up-and-coming youngsters, dubbed Generation Y, are looking for job challenges that foster growth, tap their strength and interests, and enhance performance through training and technology.

While most modern manufacturing environments require strong technology, flexibility, multitasking, and problem-solving skills, Gen Y'ers -- who grew up with computer games, the Internet, and a sense of empowerment -- don't view a career in the plant as a rewarding opportunity.

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