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by Jeff Moad, MA Editorial Staff Posted on Wednesday, March 01, 2006 12:00:00 PM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | Declining to get drawn into the fast-growing market for product lifecycle management (PLM) products, 3D CAD design software vendor SolidWorks Corp. will instead focus on making fundamental improvements to its current offerings. |
Declining to get drawn into the fast-growing market for product lifecycle management (PLM) products, 3D CAD design software vendor SolidWorks Corp. will instead focus on making fundamental improvements to its current offerings, CEO John McEleney said recently. Speaking in late January at the company's annual SolidWorks World conference -- which attracted 3,700 attendees -- McEleney said SolidWorks will stick closely to its current mechanical CAD design product strategy, improving ease of use of existing products and bundling more functionality into platforms such as its SolidWorks Office Premium offering. SolidWorks' focus, he noted, differs significantly from that of principal competitor Autodesk Inc. (San Rafael, CA), which has described its direction as "desktop PLM." "That's trying to force a market that doesn't exist," McEleney said. "Besides," he added, "our [value-added reseller] channel will never compete on the basis of reengineering business processes, which is what PLM is about." The PLM market, he said, is better served by vendors with direct sales forces, including Dassault Systemes SA (Paris), which acquired SolidWorks in 1997. [Click to continue] |
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