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by Emily-Sue Sloane, MA Editorial Staff Posted on Wednesday, August 15, 2007 5:35:00 PM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | Latest release from New Momentum gathers real-time data on the sales of counterfeit and diverted products to help high-tech manufacturers protect their intellectual property. |
| Keywords: | Counterfeit products, quality assurance, supply chain risk, gray market for products, unauthorized sales, New Momentum, SAP, catch counterfeiters |
New Momentum, LLC, a provider of supply chain risk management software, has released a new version of its Brand Protection software that enables high-tech manufacturers to protect their intellectual property (IP) and detect sales through unauthorized channels. The release uses advanced Web mining and Microsoft .NET 3.0 technology to troll cyberspace's forums, B2B sites, search engines, and other activities for data that might indicate illegitimate sales of technology components -- products may appear in unauthorized companies' solicitations, for instance. The software-as-a-service product, which is priced on a subscription basis, collects and cleanses the data in real time and delivers it in a dashboard to supply chain managers, legal departments, or other corporate IP defenders. The new release is said to let customers adapt and change their search requirements, improving analytics, reporting, and alerting. Privately held New Momentum, formed in January 2005, targets its software at high-technology manufacturers -- that is, any company that makes high-tech products or products with high-tech components in them. Chris Jensen, vice president of marketing at New Momentum, said the company has "a handful of customers," but declined to name any of them. He said New Momentum is an SAP partner in the governance, risk, and compliance (GRC) area, and hopes to build up its customer roster through that relationship. Supply chain risk management is a "hot area right now," Jensen told Managing Automation. "SAP is targeting both tier 1 and mid-market accounts. Our product works well in either of those." [Click to continue] |
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