Multi-domain master data management software vendor SKUforce today launched an expanded version of its cloud-based offering that supports collaboration between manufacturers and value-chain partners, such as distributors and retailers.
The company’s Collaborative Cloud Platform can be used for managing brand and product data as well as enterprise content management and multi-channel marketing.
Until now, the SKUforce cloud-based offering has supported primarily product lifecycle management projects within enterprises, said Anand Ayyar, a partner at SKUforce, in an interview with Managing Automation. The expanded platform enables master data collaboration between channel partners via new features such as syndication, data synchronization, and stronger supplier and vendor data management.
With the expanded platform, SKUforce will target manufacturers with large, complex product catalogs as well as their channel partners, Ayyar said.