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by David R. Brousell, MA Editorial Staff, Jeff Moad, MA Editorial Staff
Posted on Sunday, October 28, 2007 5:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | SAP's success with Business ByDesign will rest on several so far unanswered questions, including those related to the composition and contribution of the partner network that will help SAP take the new product to market, experts say. |
| Keywords: | on-demand enterprise software, enterprise software-as-a-service |
SAP's recently unveiled Business ByDesign enterprise application offering for mid-market companies is likely to validate the on-demand model for selling and using enterprise software. But BBD's ultimate success will rest on several so far unanswered questions, most notably those relating to the composition and contribution of the partner network that will help SAP take the new product to market, experts say. "The [BBD] go-to-market strategy is fairly vague at this point," says Henry Morris, senior vice president for software and services research at IDC. "SAP has provided sketchy details on how the channel pieces will work and who will be in the channel. SAP has said this is a distinct channel, but so far they've only referred to partners who are part of its existing network." The effectiveness of the channel partners pushing BBD will be critically important if SAP is to reach its goal of 10,000 BBD customers by 2010. Because of its relatively low price -- BBD will carry a subscription price of $149 per user per month -- SAP has said it will sell the on-demand service primarily through channel partners. At press time, however, SAP had signed up only about 20 BBD channel partners, some of which also sell its other products targeting small and mid-market companies, Business One and All-in-One. [Click to continue] |
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