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SAP Provides Update on New Mid-Market Product

Posted on Wednesday, December 05, 2007 4:15:00 PM       Sign Up to receive Daily News Alerts in your E-mail Inbox                            Digg This Article   Add to Delicious

Abstract:At its annual Influencer Summit, the applications leader says it is working to build out a reseller network for its ByDesign product that will rival those of its current SMB offerings.
Keywords:ByDesign sales, ByDesign resellers
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BOSTON — At its annual meeting with research firms and analysts, SAP AG yesterday provided an update on the progress of its new mid-market Business ByDesign product, saying the company is continuing to build out a partner channel for the on-demand offering, which will be pivotal to the product's prospects when it reaches general release next year.

Hans-Peter Klaey, president of SAP's SME unit, said that so far 22 resellers have signed on to offer Business ByDesign. SoftBrands, an SAP channel partner and purveyor of the FourthShift Edition for SAP Business One, an on-premises software product for small companies, has also agreed to take on Business ByDesign. SoftBrands Senior Vice President Ralf Suerken spoke at yesterday's fifth-annual SAP Influencer Summit in support of the SAP channel program.

Klaey said that the goal of the Business ByDesign partner program is to have a group of resellers similar in size to those that offer SAP's Business One and All-in-One on-premises mid-market products.

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