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SAP Bolsters Mid-Market Offering

Posted on Thursday, January 18, 2007 5:24:00 PM       Sign Up to receive Daily News Alerts in your E-mail Inbox                            Digg This Article   Add to Delicious

Abstract:All-in-One ERP software will share the same SOA code base as MySAP ERP 2005; updated application suite to offer new features such as an improved user interface and integrated CRM and reporting features.
Keywords:SAP, All-in-One, MySAP ERP 2005, NetWeaver, Kagermann
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Seeking to contemporize its All-in-One ERP product for mid-market manufacturers, SAP said it will migrate the software to its MySAP ERP 2005 code base and include new features such as an improved user interface and integrated CRM and reporting features.

SAP, which unveiled the new version of All-in-One to its 1,500 reseller partners this week, said it and its partners will roll out process-, country-, and industry-specific versions of the product through 2007, but did not provide dates on when the roll out would begin. No new industry- or country-specific versions of All-in-One were identified as part of SAP's launch announcement.

Given SAP's lofty ambitions for building its mid-market business, All-in-One is a critically positioned product. CEO Henning Kagermann has said that it is SAP's goal to grow its total customer base to 100,000 by 2010 from the current count of 36,200. Much of that growth is expected to come from SAP's All-in-One product for mid-market companies and its Business One product for small businesses. SAP recently formed a new global business unit to oversee its mid-market business.

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