| COMPANY: | Roland DGA Corp. |
| HEADQUARTERS: | Irvine, CA |
| SIZE OF COMPANY: | 100-499 employees |
| INDUSTRY: | High tech |
| PRIMARY PRODUCT LINE: | Computers, printers, cutters, scanners, milling machines, engravers, media, ink, software, accessories |
| NAME OF PROJECT: | Employee & Dealer |
| PROJECT OBJECTIVE: | To implement a CRM system that integrates easily with other systems; shrink lead distribution times to dealers; provide a central database for customer information; streamline lead distribution and support lead tracking; gain visibility across sales, service, and marketing processes |
| TECHNOLOGIES EMPLOYED: | Microsoft Dynamics CRM and Powertrak from Axonom, Microsoft SQL server, Microsoft Office SharePoint Server 2007, Microsoft Office InfoPath 2007 |
| ACCOMPLISHMENTS/ROI: | Streamlined processes. Employees and dealers can self-manage team sites without increased technical assistance; system holds an inventory of orders, including status, back orders, and history; increased operating margin by 100% in three years, taking it from single to double digits; increased customer satisfaction, as measured by retention and acquisition rates |