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Rockwell Chief Says Revamp Nearly Complete

Posted on Monday, December 31, 2007 3:17:00 PM       Sign Up to receive Daily News Alerts in your E-mail Inbox                            Digg This Article   Add to Delicious

Abstract:Entering the New Year with its expanded focus on a broad range of industries and a growing service portfolio, the automation vendor signals its transformation.
Keywords:Process automation, process automation vendors
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When Keith Nosbusch, Rockwell Automation's chairman and CEO, took the reins of the company in 2004, he set out on a corporate quest to change Rockwell from a U.S.-based PLC vendor to a diversified services organization with a global reach. As 2007 comes to a close, the company says it is nearing the completion of that transformation.

Speaking at the company's annual Automation Fair user conference last month, Nosbusch declared that Rockwell's transformation is nearly complete. Through technology evolution, acquisitions, and strategic partnerships, the company has established itself as a provider to the process industries; built out its software portfolio; added safety, instrumentation, and simulation solutions into the mix; and established a strong presence in all regions of the globe, he told attendees.

The goal, Nosbusch further explained to Managing Automation in an interview, is to lower cyclicality through industry and geographic diversification. For many years, Rockwell's financial well-being depended upon the U.S. automotive industry. Now, "no one industry going through a down time will hurt us," Nosbusch said.

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