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by Posted on Thursday, July 03, 2008 7:29:40 AM Sign Up to receive Daily News Alerts in your E-mail Inbox  
Solution opens door to enhanced measurement of the Web, and a move to actionable, and addressable online brand advertising.
San Francisco, CA (Vocus) June 23, 2008 -- Quantcast, the pioneering provider of Open Internet Ratings, today announced the launch of the online media industry''s first audience measurement solution to provide comprehensive visibility into cookie-based traffic counts and people-based audience estimates for millions of Quantcast''s "quantified" web properties.
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