| Abstract: | The enterprise applications supplier enables its JD Edwards EnterpriseOne software with better sales and promotions management capabilities, and unveils a new version of its on-demand CRM product. |
| Keywords: | Oracle applications |
Oracle Corp. today took steps to beef up the trade promotions management features of its JD Edwards EnterpriseOne applications suite and to improve the ease-of-use of its Oracle CRM on-demand service.
The enterprise apps provider said it is improving the ability of manufacturers in consumer products verticals to monitor and control spending on promotions and other trade activities, validate compliance, and improve ROI on promotions by integrating JD Edwards EnterpriseOne 8.12 with the Trade Promotions Management portion of Oracle's Demantra 7.2 application.
The integration of Demantra Trade Promotions Management and JD Edwards EnterpriseOne will allow EnterpriseOne users to create more accurate demand forecasts when planning trade promotions, according to Oracle. This, the company said, will allow manufacturers in consumer goods verticals to improve customer service levels, reduce inventory, and lower distribution costs.
With the integration, users of JD Edwards EnterpriseOne get access to Demantra's Predictive Trade Planning, Trade Promotion Optimization, and Deduction and Settlement Management modules. Oracle already has integrated the Demantra Demand Management applications with JD Edwards as well as with Oracle e-Business Suite.
The company plans to integrate Demantra Trade Promotions Management with other Oracle applications later this year, said John Bermudez, senior director of planning product strategy at Oracle.
The Demantra Trade Promotions Management applications specifically integrate with JD Edwards EnterpriseOne Advanced Pricing, Materials Requirements Planning, Accounts Receivable, and Accounts Payable modules.
While the integrations between Demantra and JD Edwards are covered under JD Edwards customers' existing licensing agreements, the Demantra Trade Promotion Management products are licensed separately, Bermudez said.
The integration brings closer together two products that Oracle bought in recent years as part of its ongoing growth-through-acquisition strategy. Oracle acquired demand planning software vendor Demantra in June 2006. The company bought JD Edwards in 2005 as part of its acquisition of PeopleSoft.
Separately, today, Oracle unveiled ease-of-use enhancements to its CRM On Demand service. The enhancements, which include new collaboration features, new tools for personalizing the CRM On Demand user interface, and a new mobile application, are part of the 15th new release of the CRM On Demand service since it was rolled out 4 1/2 years ago.
The new collaboration features in Release 15 of Oracle CRM On Demand include a Message Center and Sticky Notes. Sticky Notes let team members subscribe to a discussion, allowing all members of the network to keep up-to-date on a sales opportunity or other issue, Oracle said.
Release 15 of CRM On Demand also includes new widgets, gadgets, and other tools that allow users to customize their CRM On Demand applications or create personal portals. The release also lets users integrate information from CRM On Demand — such as lists of top accounts — with external Web portal applications, including iGoogle or MyYahoo!
Oracle CRM On Demand Release 15 also allows users to create analytical dashboards that can be customized to an organization's specific business needs, Oracle said.
The CRM On Demand offering supports a new mobile application, Oracle Mobile Sales Assistant, which allows users to access CRM On Demand from Research in Motion Blackberry wireless devices. The application enables mobile users to access customer and account team information. The application also can prompt mobile salespeople to enter information into the CRM On Demand system following a customer meeting.
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