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by Jeff Moad, MA Editorial Staff Posted on Tuesday, March 11, 2008 4:55:00 PM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | The enterprise applications supplier enables its JD Edwards EnterpriseOne software with better sales and promotions management capabilities, and unveils a new version of its on-demand CRM product. |
| Keywords: | Oracle applications |
Oracle Corp. today took steps to beef up the trade promotions management features of its JD Edwards EnterpriseOne applications suite and to improve the ease-of-use of its Oracle CRM on-demand service. The enterprise apps provider said it is improving the ability of manufacturers in consumer products verticals to monitor and control spending on promotions and other trade activities, validate compliance, and improve ROI on promotions by integrating JD Edwards EnterpriseOne 8.12 with the Trade Promotions Management portion of Oracle's Demantra 7.2 application. The integration of Demantra Trade Promotions Management and JD Edwards EnterpriseOne will allow EnterpriseOne users to create more accurate demand forecasts when planning trade promotions, according to Oracle. This, the company said, will allow manufacturers in consumer goods verticals to improve customer service levels, reduce inventory, and lower distribution costs. [Click to continue] |
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