Four weeks after taking over as the new CEO of E2open Inc., Mark Woodward, in an interview with Managing Automation, said he plans to tighten the company's vertical industry focus, standardize its product offerings, and double the sales force, all with the intent of accelerating growth.
"We're here to take the company to the next level," said Woodward, who recently replaced Greg Clark as CEO. "The company has built a tremendous customer base and done extremely well, but a lot of it has been through word of mouth. It's time to get more aggressive in terms of taking our message out to the market."
Woodward, who ran software development tools provider Serena Software as both a public and private company before joining E2open, said he will also attempt to grow E2open so that it is positioned for a public stock offering if and when markets become receptive.
Woodward's appointment by E2open's board was just one of the recent top-level changes at the company, a provider of on-demand, multi-enterprise supply chain management applications. Before naming Woodward CEO, E2open hired Peter Maloney as its new chief financial officer and Andrew Salzman as chief marketing officer. Maloney came to the company from SaaS provider SNOCAP Inc., where he was CFO. Prior to joining E2open, Salzman was vice president of corporate marketing at Siebel Systems and held a similar role at Compaq Computer.