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by Jeff Moad, MA Editorial Staff
Posted on Sunday, August 24, 2008 4:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | Mark Woodward plans to drive growth at E2open by tightening the company's vertical industry focus, standardizing its product offerings, and doubling its sales force. |
| Keywords: | multi-enterprise supply chain management, on-demand supply chain management, on-demand SCM |
Four weeks after taking over as the new CEO of E2open Inc., Mark Woodward, in an interview with Managing Automation, said he plans to tighten the company's vertical industry focus, standardize its product offerings, and double the sales force, all with the intent of accelerating growth.
"We're here to take the company to the next level," said Woodward, who recently replaced Greg Clark as CEO. "The company has built a tremendous customer base and done extremely well, but a lot of it has been through word of mouth. It's time to get more aggressive in terms of taking our message out to the market."
Woodward, who ran software development tools provider Serena Software as both a public and private company before joining E2open, said he will also attempt to grow E2open so that it is positioned for a public stock offering if and when markets become receptive.
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