New CEO Sets Tall Growth Targets for Field Service Firm

Maxplore looks to ride the Salesforce.com wave to a leadership position in field service automation, with a new CEO and a nod from Gartner.


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Posted on Aug 08, 2009

David Yarnold’s aspirations are sky-high, even though he’s already in the clouds.

The new CEO of ServiceMax, née Maxplore, plans to ride Salesforce.com’s coattails to a strong market position for his cloud-based, field service software company.

Founded in 2007, ServiceMax released its eponymous application suite on the Force.com platform in 2008, a bundled product for post-sales service that includes functionality for entitlements, installed base management, workforce management, scheduling and dispatch, spare parts inventory, depot repairs, and service partner collaboration.

The ServiceMax application is offered in a cloud computing model, with its 25 to 30 manufacturing customers accessing the software over the Internet without the need for their own application servers or other hardware.

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