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by Jeff Moad, MA Editorial Staff
Posted on Sunday, June 29, 2008 2:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | Aiming to help formalize manufacturers' approach to innovation, Microsoft launches its Innovation Process Management initiative. |
| Keywords: | innovation, innovation process, Innovation Process Management, Microsoft Innovation Process Management |
Aiming to take a leadership role in defining structured processes and technologies that manufacturers can use to spur innovation, Microsoft Corp. recently launched an Innovation Process Management initiative.
"Customers we talk to say they feel they can't rely on ad hoc innovation any longer," said Don Richardson, Microsoft's director of worldwide innovation management sales strategy. "Innovation needs to be driven by a more structured, formal process."
The initiative enlists Microsoft consulting and reseller partners to develop solutions on top of existing Microsoft products that can help manufacturers improve three aspects of innovation, Richardson said. Those aspects are:
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