Maxager Technology Inc. earlier this week unveiled the latest release of its enterprise profit optimization software, which the company promises will help sales/marketing, finance, and production managers to speak the same language; namely, profits per minute, or the amount of cash each product generates within a fixed period of time.
"If everyone is chasing a different rabbit, they're at cross-purposes," said Michael Rothschild, CEO of San Rafael, CA-based Maxager, in an interview. "This translates the language of the shareholder into something digestible and usable so people can do what the shareholders want rather than chasing around a proxy called 'profit margin.'"
Founded in 1996, Maxager works with chemicals, metals, electronics, and other complex manufacturers such as Dow Chemical Co. and Nucor Steel to uncover profit opportunities. With Maxager 7.0, data is pulled from enterprise resource planning systems to reveal via a topographical map how fast each product, customer, or market generates cash and profit, as well as how close it is to hitting return-on-asset targets. Armed with this data, the organization can make the best decisions regarding product mix and customer mix profitability, sales and profit planning, strategic pricing, and production planning.
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