(The original version of this article stated that Rockwell is seeking 6%-8% revenue growth in 2010. That figure is Rockwell's long-term growth projection. In fiscal 2010 Rockwell expects revenue in the range of a 5% year-over-year decline to a 2% increase.)
More than ready to put an extremely challenging 2009 behind his company, Chairman and CEO Keith Nosbusch took the occasion of Rockwell Automation’s 2009 Automation Fair customer conference in Anaheim, CA, to lay out the company’s strategy for reclaiming growth.
After a recession-wracked 2009 saw Rockwell’s revenue fall 24% to $4.33 billion, Nosbusch said his goal is for the automation hardware and software vendor to return in the long term to an annual revenue growth rate of 6% to 8% and a return on invested capital of more than 20% per year. For 2010, the company has said it expects revenue of $4.1 to $4.4 billion, essentially flat compared to 2009.