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by Jeff Moad, MA Editorial Staff Posted on Monday, August 01, 2005 12:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | Trying to compete as regional players in an increasingly global market has hurt both enterprise applications vendors in recent years. |
Soon-to-be-merged Lawson Software Inc. and Intentia International AB, with combined annual revenues of $770 million, will emerge as one of the largest vendors of ERP software focusing on mid-market customers (revenues are between $250 million and $1 billion). But the company and its new CEO, Harry Debes, must quickly address several key challenges if they are to sustain that position and fend off rivals such as SAP AG and Oracle Corp., experts say. Debes' first challenge will be to fashion a vendor with a global reach and brand presence out of two companies that have primarily operated as regional vendors. Intentia, which sells its software to apparel, food and other manufacturing companies mainly in Europe, has struggled to establish a beachhead in North America and Asia. More troubling for the new company -- which will carry the Lawson name -- is that Lawson is little known in Europe. [Click to continue] |
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