ILS Technology, which has made a name for itself in the factory by facilitating communication channels between automation devices and enterprise systems, recently announced a formal partner program that the company hopes will bring it more traction in the industrial marketplace.
Following up on his vow to pursue "more technology partnerships and more [product] commercialization," ILS CEO Fred Yentz, who took over the corner office in July 2008, announced a global program under which ILS will certify systems integrators to use and resell ILS' deviseWISE offerings. The company will seek to formalize existing relationships and solicit participation from systems integrators it has yet to work with.
Under the new partner program, ILS will upend what has traditionally been a pull model for product delivery. Yentz said the new program was inspired by the company's decision to "start doing some push marketing and some push demand generation."
One early entrant is AutoEver Systems, a systems integrator with a strong presence in Korea, courtesy of its tight relationship with Hyundai Corp. Yentz expects that the partner channel will feature a mix of small-geography, vertically specialized SIs and multinational IT consultancies.