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by Diane Himes, MA Editorial Staff Posted on Sunday, February 25, 2007 1:00:00 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | At SPS/ICP/Drives 2006, automation vendor Siemens describes plans to boost its presence in growing markets including Brazil, Russia, India, and China. |
| Keywords: | SPS/ICP/Drives, Siemens, Siemens Automation and Drives, BRIC |
The SPS/IPC/Drives Electric Automation Systems and Components Exhibit and Conference (SPS/ICP/Drives 2006), held in Nuremberg last November, was host to more than 1,200 vendors representing 33 countries spread out across approximately 76,000 square feet of space in the city's convention center. The show has grown consistently over the last few years, along with the number and percentage of international exhibitors. This year, 213 of the 1,203 exhibitors hailed from countries other than Germany, representing 18% of the total. In 2003, the number was 12%. The exhibitor occupying the most real estate at SPS/IPC/Drives was Siemens, the German-based automation powerhouse, which emphasized among its exhibits an HMI product that is available in five languages and that can be changed online and on the fly for worldwide access to systems without time- and cost-prohibitive language barriers. At the conference, Siemens stressed its recent and ongoing efforts to boost its presence in the growing BRIC markets -- Brazil, Russia, India, and China -- by installing sales entities in close proximity to customers and prospects in key locations. During a press conference held at the Siemens Airport Center in Fuerth, Germany, during SPS/IPC/Drives, Siemens Automation & Drives group President Helmut Gierse described the company's plans to firmly situate itself in these areas, with, for example, new factories and R&D centers in India. Similar efforts are under way in Brazil, where the hot industry is bioethanol, a fuel derived from sugar. [Click to continue] |
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