| COMPANY: | Dr Pepper Snapple Group Inc. |
| HEADQUARTERS: | Plano, TX |
| SIZE OF COMPANY: | 1,000 or more employees; more than $1B in revenue |
| INDUSTRY: | Consumer packaged goods, beverage, tobacco |
| PRIMARY PRODUCT LINE: | Dr. Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s, Yoo-hoo, Clamato, Mr. and Mrs. T |
| NAME OF PROJECT: | Automated Planograms for Retail Product Planning |
| PROJECT OBJECTIVE: | To use automated planograms to improve efficiency and productivity of category management; improve retail planning to optimize days of supply and increase inventory turns; improve sales and bolster cash flow |
| TECHNOLOGIES EMPLOYED: | JDA Planogram Generator, Space Planning, Intactix Knowledge Base |
| ACCOMPLISHMENTS/ROI: | Automated planograms are highly accurate and follow user-defined merchandising instructions, fixtures, assortments, and product performance data; optimized days of supply; increased inventory turns at retailer level; reduced excess inventory; increased cash flow |