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by Stephanie Neil, MA Editorial Staff Posted on Friday, February 22, 2008 3:33:00 PM Sign Up to receive Daily News Alerts in your E-mail Inbox   | Abstract: | Based on a wide-ranging global survey, a new report offers product comparisons, cuts through confusing vendor claims, and guides buyers through the purchasing process. |
| Keywords: | Business intelligence purchase, BI purchase decision |
A new report on business intelligence software, released this week by independent research firm Business Application Research Center (BARC), finds that companies should not base their software purchasing decisions on brand recognition. BARC's comprehensive quantitative analysis sought to uncover why customers bought specific BI tools. A key conclusion of the report is that most buyers purchase software based on the vendor name and a long list of features. That strategy, however, often does not deliver the desired result for BI applications that are not focused on specific industry needs. [Click to continue]  |
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