REDWOOD CITY, Calif., May 30 /- Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, today announced Edge Dynamics Demand Management Suite Release 4, the first real-time dynamic demand management suite for life sciences companies. Dynamic demand management gives companies a next-day indicator of channel sales uptake and product movement -- which products are selling and where -- and syndicates that critical information for use by departments across the enterprise, including sales, marketing, finance and commercial operations. Edge Dynamics, which pioneered channel commerce management and revolutionized how life sciences companies manage distribution, built this suite of solutions on the industry's most comprehensive and scalable demand model. This delivers real-time insights that simultaneously improve sales and marketing performance, financial accuracy and accountability and operational efficiency.
"In today's highly competitive life sciences marketplace, manufacturers are looking for every edge possible. Enabling the demand-driven enterprise is now recognized by leading manufacturers as a source of competitive advantage," said Henry Olson, president and CEO of Edge Dynamics. "The key to success is the ability to read and react quickly to demand signals across the organization. Edge Dynamics Release 4 easily integrates and analyzes huge volumes of daily data, syndicates insights to the right people at the right level of detail and enables next-day response to market changes."
"Companies are increasingly focusing on channel management technology as an important enabler of their supply chain improvement strategies," said Nari Viswanathan, research director at Aberdeen Group. "It is common for it to take weeks for pharmaceutical and other process industry companies to sense changes in consumer demand, [and] companies are recognizing the value they gain from improving channel sales data visibility. 21% of process industry companies that Aberdeen recently surveyed say they have implemented channel management technology as part of their improvement strategy, and another 34% plan to do so in the next 18 months."
Edge Dynamics Demand Management Suite Highlights
o New solution packages for sales & marketing, finance and operations:
o MarketEdge -- With fewer blockbuster drugs coming on the market
and increasing pricing pressures, sales and marketing teams need
accurate sales data sooner, in order to maximize results
throughout the product lifecycle. MarketEdge delivers new
capabilities to improve marketing campaign effectiveness, monitor
field sales performance and increase the success of product
launches by helping sales and marketing departments understand and
quickly act on early results from channel sales data by product,
class of trade, geography and more.
o FinanceEdge -- As the number of sales transactions multiplies with
new products, more line extensions and greater packaging options,
it is an increasing challenge to ensure accurate net revenue
reporting. In this release, Edge Dynamics delivers the industry's
first line-level capability for reconciling chargebacks against
channel sales and returns to minimize revenue leakage associated
with these deductions. It also builds out existing capabilities
in forecast management, accruals support, channel inventory
visibility, revenue recognition and financial planning
o OperationsEdge -- OperationsEdge includes the channel commerce
management modules for which Edge Dynamics is best known including
Order Compliance Automation and Continuous Channel Scorecarding.
Release 4 further enhances the industry's most comprehensive
capabilities around managing the order stream automatically and
management of Distribution Service Agreements with wholesalers.
o Enhanced platform capabilities that anticipate the needs of the entire
enterprise, including:
o New reports facility to complement existing Analytics research and
data mining capabilities
o Enhanced security and access control through content-based access
control policies that enable sharing across departments and
between trading partners in a secure environment
o Greater scalability through enhancements that enable faster
processing of large files and multiple data feeds
o "Certified for SAP NetWeaver®" speeds integration time with SAP
and minimizes upgrade efforts
o More online configuration capability for users delivers more
business flexibility and speeds deployment time
o New solution to help companies get started quickly:
o FastStart delivers essential channel data receipt and reporting
information to users via the Web with a solution that is up and
running within 30 days. FastStart is ideal for organizations that
currently rely on manual efforts and spreadsheets to analyze
channel activities and are looking for greater insight with less
effort.
About Edge Dynamics
Edge Dynamics is the pioneer and leading provider of dynamic demand management solutions to the life sciences industry. Used daily by five of the top ten U.S. pharmaceutical manufacturers, Edge Dynamics on-premise and on- demand solutions enable manufacturers to sense channel demand, find business exceptions that matter, and optimize operational performance in real time. Commercial Operations, Sales, Marketing, Supply Chain, and Finance gain unprecedented insights into product launches, marketing campaign effectiveness, forecast accuracy, channel sales and inventory, and contract and regulatory compliance. For more information, visit http://www.edgedynamics.com/, send email to info@edgedynamics.com, or call 1-866-737-EDGE.
Source: Edge Dynamics
Web site: http://www.edgedynamics.com/