REDWOOD CITY, Calif., May 30 /- Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, today announced Edge Dynamics Demand Management Suite Release 4, the first real-time dynamic demand management suite for life sciences companies. Dynamic demand management gives companies a next-day indicator of channel sales uptake and product movement -- which products are selling and where -- and syndicates that critical information for use by departments across the enterprise, including sales, marketing, finance and commercial operations. Edge Dynamics, which pioneered channel commerce management and revolutionized how life sciences companies manage distribution, built this suite of solutions on the industry's most comprehensive and scalable demand model. This delivers real-time insights that simultaneously improve sales and marketing performance, financial accuracy and accountability and operational efficiency.
"In today's highly competitive life sciences marketplace, manufacturers are looking for every edge possible. Enabling the demand-driven enterprise is now recognized by leading manufacturers as a source of competitive advantage," said Henry Olson, president and CEO of Edge Dynamics. "The key to success is the ability to read and react quickly to demand signals across the organization. Edge Dynamics Release 4 easily integrates and analyzes huge volumes of daily data, syndicates insights to the right people at the right level of detail and enables next-day response to market changes."
"Companies are increasingly focusing on channel management technology as an important enabler of their supply chain improvement strategies," said Nari Viswanathan, research director at Aberdeen Group. "It is common for it to take weeks for pharmaceutical and other process industry companies to sense changes in consumer demand, [and] companies are recognizing the value they gain from improving channel sales data visibility. 21% of process industry companies that Aberdeen recently surveyed say they have implemented channel management technology as part of their improvement strategy, and another 34% plan to do so in the next 18 months."
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