ORLANDO — Emphasizing a theme of helping companies “emerge with advantage” from the recession, product lifecycle management software provider Dassault Systèmes this week brought together its PLM-focused brands in one customer conference here, a first for the vendor.
Bernard Charles, Dassault’s CEO, described the brand unification, which includes CATIA, DELMIA, ENOVIA, SIMULIA, and 3DVIA, as part and parcel of a strategy that dates back several years and includes Dassault’s acquisitions of MatrixOne and Abaqus, among others. (The SolidWorks CAD brand remains the one stand-alone.) The unification will help the company deliver on its vision of PLM 2.0, Charles said, a concept that he and other Dassault executives defined, in part, as a representation of real-life conditions in a virtual world.
“Our vision of the future is about lifelike experiences,” Charles said, adding that future Dassault products will emphasize this tenet. “It has to behave like real life, and it has to comply with real life,” he said of simulation technology.
The goals of this new wave of PLM include global collaboration among product development teams and others, lifelike simulation experiences for designers and customers, a single PLM platform for intellectual property management, online creation and collaboration, ready-to-use business processes for product development, and a lower cost of software ownership, according to Dassault.