Catalyst International Inc., a provider of warehouse management systems, has broadened the focus of its sales and marketing division beyond the company's traditional Fortune 500 customers to include dot-com and mid-size companies and organizations that have implemented enterprise resource planning (ERP) software from SAP America Inc.
To support these rapidly growing markets, Catalyst has added four industry veterans to its sales force and formed expert teams for each customer segment.
"The new structure provides the direction and focus needed for Catalyst to deliver high-value solutions to these key markets," explains Jack Kramer, executive vice president of external operations.