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Posted on Wednesday, October 10, 2007 7:35:36 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    MINNEAPOLIS, Sept. 26 -- SoftBrands, Inc. (AMEX:SBN), a global supplier of enterprise application software, today introduced a new set of Customer Relationship Management (CRM) tools for hotels, which allow hotels to centrally manage guest, travel agent and company profiles and communication across multiple properties. Called Mosaik CRM, the applications join the existing industry-leading Mosaik BI (Business Intelligence) decision support solution and further enhance SoftBrands' ability to help hotel groups and chains grow profits by making better-informed decisions on centralized data. Mosaik CRM is a complete profile and customer relationship management solution that includes sales force automation, campaign management and loyalty program administration. Mosaik CRM is closely integrated with SoftBrands Epitome .NET Property Management System (PMS) and Core Central Reservation System (CRS). SoftBrands will sell, install and provide support for Mosaik CRM worldwide. SoftBrands' Mosaik CRM is result of a partnership between SoftBrands and Serenata Intraware AG, a Munich, Germany-based hospitality technology provider that has over ten years experience specializing in hotel CRM solutions. Built on the Microsoft .Net architecture, Serenata NetHotel currently manages over 30 million profiles. By working closely with Serenata to integrate the proven Serenata NetHotel solution set with its Epitome and Core products, SoftBrands now provides the most complete PMS, CRS and CRM offering available worldwide from a single sales, services and support provider. [Click to continue] |
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