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by Diane Himes, MA Editorial Staff
Posted on Thursday, October 02, 2008 4:40:12 PM Sign Up to receive Daily News Alerts in your E-mail Inbox    | Abstract: | The enterprise software provider promotes from within to fill the spot, and the new prez tells Managing Automation there’s nothing standing in the way of an IPO. |
| Keywords: | CDC executive, CDC new president |
CDC Software, a provider of industry-specific enterprise software applications and business services, has named Bruce Cameron, its former executive vice president of worldwide sales and marketing, president of the company.
Cameron steps into his new role in support of Peter Yip, CEO of parent company CDC Corp. Yip took on the additional role of CEO for the software unit following the departure late last year of Eric Musser, who left the company following CDC’s decision to rescind its planned initial public offering for the software division.
Cameron will leverage his customer-facing background to help guide the company through the current environment of economic uncertainty, he told Managing Automation. In the near term, he will focus the company’s efforts on the sales and marketing of its products from both vertical and horizontal perspectives. Having taken a mostly vertical approach to sales in the recent past, the company plans to augment the strategy by positioning its ERP and CRM platforms horizontally as well.
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