CDC Software, a provider of industry-specific enterprise software applications and business services, has named Bruce Cameron, its former executive vice president of worldwide sales and marketing, president of the company.
Cameron steps into his new role in support of Peter Yip, CEO of parent company CDC Corp. Yip took on the additional role of CEO for the software unit following the departure late last year of Eric Musser, who left the company following CDC’s decision to rescind its planned initial public offering for the software division.
Cameron will leverage his customer-facing background to help guide the company through the current environment of economic uncertainty, he told Managing Automation. In the near term, he will focus the company’s efforts on the sales and marketing of its products from both vertical and horizontal perspectives. Having taken a mostly vertical approach to sales in the recent past, the company plans to augment the strategy by positioning its ERP and CRM platforms horizontally as well.
“Right now, with the economy the way it is, we can’t be pigeon-holed in a couple of markets, especially those that are suffering,” Cameron said in an interview. “We’ve evolved from a company that has concentrated over the last couple of years on getting all our technology assets on a common platform to a company ready to take advantage of every opportunity when the markets get back to where they need to be.”