Adams Golf

COMPANY: Adams Golf
HEADQUARTERS: Plano, TX
SIZE OF COMPANY: 100-499 employees; $50M-$100M in revenue
INDUSTRY: Consumer packaged goods, house, health, and beauty products
PRIMARY PRODUCT LINE: Golf clubs, golf equipment
NAME OF PROJECT: Computation Fluid Dynamics in Golf Club Driver Design
PROJECT OBJECTIVE: To design large-dimension and high-MOI drivers with low aerodynamic drag and no reduction in club speed
TECHNOLOGIES EMPLOYED: Autodesk NX (CAD, Industrial Design & Styling, Flow, Advanced Simulation, Visualize, Nastran); Siemens PLM Software
ACCOMPLISHMENTS/ROI: Can generate and test concepts, optimize performance, complete the design, and finish a prototype in less than 20 days; club head speed is now 3 to 4 mph, resulting in 3 to 9 yards longer carry distance; market share has improved the driver dollar share 38% YTD