| COMPANY: | Adams Golf |
| HEADQUARTERS: | Plano, TX |
| SIZE OF COMPANY: | 100-499 employees; $50M-$100M in revenue |
| INDUSTRY: | Consumer packaged goods, house, health, and beauty products |
| PRIMARY PRODUCT LINE: | Golf clubs, golf equipment |
| NAME OF PROJECT: | Computation Fluid Dynamics in Golf Club Driver Design |
| PROJECT OBJECTIVE: | To design large-dimension and high-MOI drivers with low aerodynamic drag and no reduction in club speed |
| TECHNOLOGIES EMPLOYED: | Autodesk NX (CAD, Industrial Design & Styling, Flow, Advanced Simulation, Visualize, Nastran); Siemens PLM Software |
| ACCOMPLISHMENTS/ROI: | Can generate and test concepts, optimize performance, complete the design, and finish a prototype in less than 20 days; club head speed is now 3 to 4 mph, resulting in 3 to 9 yards longer carry distance; market share has improved the driver dollar share 38% YTD |