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by Posted on Tuesday, January 22, 2008 7:52:26 AM Sign Up to receive Daily News Alerts in your E-mail Inbox    Outbound Marketing 7.1 Offers Retail-Specific Enhancements to Increase Sales and Customer Loyalty NEW YORK, Jan. 14 -- NRF 2008 -- At the National Retail Federation 2008 show, Infor announced the latest version of its outbound marketing solution, Infor CRM Epiphany Outbound Marketing 7.1, with retail- specific enhancements. This latest version enables retailers to rapidly deploy event-based campaigns that measurably increase sales and customer loyalty. Infor CRM Epiphany Outbound Marketing 7.1 has several new features that increase the effectiveness of outbound marketing campaigns, including the ability to schedule progressive campaigns. For event-based marketing to be successful, a campaign must generate an offer when the customer is most receptive to receiving it. An event can be anything from a customer abandoning their online shopping cart to a series of dropped cell phone calls in a short period of time. Many traditional CRM tools are not able to synchronize, in real time, information between the customer database and the event management system to benefit from the marketing opportunities generated by events. These missed opportunities cost retailers millions in lost sales annually. [Click to continue] |
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