Managing Automation :: Technology Solutions for Progressive Manufacturers Sign in or register  |  Advertise |  Subscribe to MA Magazine  | Newsletters |   My Profile

Industry News written by MA editorial staff

Pitney Bowes MapInfo Enhances AnySite(TM) Solution with New Customer Segmentation and Market Analysis Capabilities

Posted on Wednesday, January 23, 2008 7:45:33 AM       Sign Up to receive Daily News Alerts in your E-mail Inbox                            Digg This Article   Add to Delicious

Relevant Links:

    AnySite v8.8 Integrates Segmentation, Target Marketing and Site Selection Capabilities to Help Retail, Restaurant and Real Estate Organizations Make Better, Customer-Focused Decisions

    Windsor,- January 16, 2008 - Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced the newest versions of AnySite, an easy-to-use yet powerful mapping and reporting application, and AnySite Segmentation plug-in, an advanced predictive analytics tool. The two solutions provide businesses in retail, restaurant, real estate and financial services with new power to visualise and analyse their customer and sales data, competition and markets in order to make more profitable site location, marketing and merchandising decisions.

    AnySite v8.8 is a location intelligence tool for developing site selection strategies and analysing a broad range of consumer behaviour. Coupled with the AnySite Segmentation plug-in v2.0, organisations can more quickly and easily analyse and visually display existing customers and transaction data by branch or store location, enhancing target marketing programmes and increasing sales.

    [Click to continue]