WebLegend dramatically increases e-commerce conversion rates through a dynamic, deeply personalized web experience for each shopper
PALM DESERT, Calif., March 2 / / - 7 Billion People, Inc., a leading provider of web personalization software, today announced at DEMO 2009 the availability of WebLegend, an unprecedented software solution that enables online retailers to adapt web pages in real-time to match customers'' individual preferences and unique personalities. By offering each shopper a personalized experience, the technology is already helping retailers increase online conversion rates by up to 70 percent.
"7 Billion People''s software has the potential to change the way people conduct business online," said DEMO''s executive producer Chris Shipley. "WebLegend will have a significant impact on e-retailers in the coming years."
WebLegend is a completely new type of e-commerce software that determines the behavioral preferences of website visitors by analyzing their clickstreams and building a "portrait" for every customer. The software uses behavioral psychology to analyze these portraits and determine individual shoppers'' goals, decision-making methods, buying behaviors and communications preferences. WebLegend gives online retailers the ability to deeply understand their customers and dynamically adapt web pages that personally shape the e-commerce experience for every shopper.