Salesforce PRM 2.0 revolutionizes channel management the same way Salesforce CRM revolutionized customer relationship management
Salesforce PRM is the new standard for integrated pipeline management across direct and indirect sales channels
SAN FRANCISCO, April 10-- Salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced Salesforce Partner Relationship Management (PRM) 2.0, the next generation of the leading on-demand channel management application. Salesforce PRM 2.0 builds on the foundation of features and innovations recently made available in the Spring and Winter '07 releases earlier this year. Continuing salesforce.com's Circle of Success, Salesforce PRM 2.0 provides tools to increase channel growth, partner success and time to value through quick and easy management of portals and programs.
Salesforce PRM is one of salesforce.com's most successful new products with customers including high-tech companies like Cognos, GFI Software and PGP Corporation. Salesforce.com is already the trusted standard for Salesforce PRM customers like Segway, F5 Networks, Proofpoint and NetQos. With the release of Salesforce PRM 2.0, salesforce.com is focused on solidifying its position as the PRM solution of choice for the high-technology industry.
"Salesforce PRM 2.0 brings integrated on-demand CRM and PRM to the high-tech community," said Marc Benioff, chairman and CEO of salesforce.com. "At salesforce.com, our mission is to manage and share all business information on-demand, and Salesforce PRM adds partner management to that equation."
Salesforce PRM 2.0 - Delivering Channel Growth, Partner Success and Time to Value to the High Tech Industry
With hundreds of high tech companies in software, networking, security, and high-tech manufacturing collaborating with thousands of distributors, resellers and VARs around the world, Salesforce PRM is the leading integrated solution for managing a multi-channel distribution network for high-tech products and services. Now, Salesforce PRM 2.0 takes channel selling to a new level of success with advanced partner account management, customized messaging and partner communications, and streamlined administration of partner users and portals.
The release of Salesforce PRM 2.0 marks the introduction of opportunity product collaboration. This newest feature enables channel managers to now extend collaboration with their partners to the line item level. Now, partners can share detailed plans or proposals for deal specific pricing terms or discounts via Salesforce PRM 2.0. This new feature enables partners in multi-tiered high-tech channels to register deals, including product lines, to streamline their program approvals and rules -- a level of detail not previously available.
In addition, salesforce.com has leveraged the best practices from Salesforce PRM customers and released quick start program templates, such as deal registration, Point-of-Sale (POS), Market Development Fund (MDF), and partner ramp-up. All of these programs are available from the Partner Relationship Management category on the AppExchange.
"The release of Salesforce PRM 2.0 will make our partners as effective as our sales representatives when it comes to lead and opportunity management. It extends our Cognos implementation and provides better collaboration between partners and sales reps as they jointly work opportunities and lead follow-up," said Dave Laverty, Chief Marketing Officer at Cognos. "As a customer of salesforce.com, we already had first-hand knowledge of the power of on-demand business services. When we saw an opportunity to extend these same benefits to our partners with Salesforce PRM, we knew it was the right strategy."
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