ESPOO, Finland -- Victorious Mobile Analytics Product Extended for Easy Back Office Integrations
Finland''s and the world''s leading supplier of mobile Customer Experience Management solutions and services rolls-out new release of CEM4Mobile with an Open Export Interface for back office integrations enabling easy exchange of analytics data with existing Business Support Systems (BSS).
Earlier this the year the leading mobile analytics solution was extended to fully support mobile operators'' business case through direct mobile network integration capabilities. With the new Open Export Interface end-user behaviour, location, handset capability, segmentation and Voice-of-Customer data can be utilised in customers'' existing Business Intelligence, Web Analytics, CRM and Advertising Solutions among other Business Support Systems.
While the mobile channel continues its explosive growth the competition over customers'' time, focus and loyalty is getting fierce. Many companies have found that for being successful they need to understand their users and offer products and services that are satisfying, desirable and engaging. The potential of facilitating the mobile users via mobile content and Value Added Services (VAS) in their daily life is enormous and still untapped to its full potential.