|
by Joshua Greenbaum, Contributing Editor   | Abstract: | Is the broad push by enterprise software vendors into the mid-market space a beacon of hope for smaller manufacturers or merely a revenue play? |
If you're like many MA readers, you fit into what enterprise software vendors like to call the mid-market. And, in case you hadn't noticed, every vendor on the planet is after your budget. While it's nice that everyone is paying attention to your needs, the variety of offerings, incentives, programs, and systems will quickly become confusing, to say the least. And it's going to be hard to sort out the offerings that make the most sense for you from the ones that make the most sense for the vendors. Part of the problem is that very few vendors present a truly clean set of messages and products for the mid-market. SAP has All-in-One and Business One being sold by its channel partners, not to mention MySAP sales reps trying to push the flagship product down into the mid-market space. Oracle's recently announced plans include its four core product offerings — E-Business Suite, JD Edwards, PeopleSoft, and Siebel — as well as a bewildering array of possible deployment models. [Click to continue] |