Manufacturers are beginning to realize that traditional, stand-alone business intelligence applications often are inadequate for tracking and utilizing their operational data in a global economy. What follows are the first two parts in a six-part "Master Class" series by MA columnist Joshua Greenbaum that explains the need for comprehensive performance management as manufacturers strive to succeed in today's ever-changing business climate.
Redefining BI and Its Uses for Today's Realities
Manufacturers' expanding role in the global economy has brought about a need to change how executives, managers, and other consumers of business information make use of the data and information that crisscross their organizations every day.
With critical business processes executing in real time as much outside the enterprise as within its walls, traditional views of what constitutes business intelligence (BI) and how that intelligence is used for operational and competitive advantage are undergoing a shift that is best described as tectonic.