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Editorial from the June 2006 issue of Managing Automation

Training & Education Winner: Steinwall Inc.

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Ever hear the one about the boiled frog? This unfortunate creature made the mistake of not noticing when the water he was sitting in went from cold to scalding. Because his body kept adjusting to the changes in temperature, he did not know enough to jump out of the pot before he was cooked.

You may not be familiar with the parable of the boiled frog, but employees of Steinwall Inc. (Coon Rapids, MN) learn it on their first day. That's because Steinwall, an $11.9 million maker of custom precision thermoplastic injection molds, is a leader in employee orientation and training.

Maureen Steinwall, president of the company her father Carl founded in 1965, wants every one of her 94 employees to be on the lookout every day for so-called boiled frogs -- things that don't make sense but that everyone accepts as a matter of course. So, Steinwall makes sure the boiled frog story, corny as it may be, is part of every new employee's orientation.

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