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by David R. Brousell, MA Editorial Staff   | Abstract: | Strengthened by a successful transformation, the automation pioneer is embarking on a quest to control enterprise-wide manufacturing information. |
Rockwell Automation, the quintessential controls supplier, has become a prime example of a 21st century company. Cognizant of a dramatically changing market requiring equally dramatic new ways of doing business, Rockwell several years ago set out to transform into a customer-centric, solutions-oriented, performance-driven business that could operate on a global scale. Today, the 102-year-old company is no longer enmeshed in the identity soul-searching that always accompanies a fundamental transformation. After two years of solid financial performance, Rockwell is poised for the next major chapter in its quest to change everything from culture to core competencies and create a better future. "We are no longer talking about who we are," said Keith Nosbusch, chairman and chief executive of Rockwell, in an interview at the company's 14th annual Automation Fair in St. Louis in mid-November. "Now, we are executing on what we are. The year 2005 was the first proof point that things are different." [Click to continue] |